Week 2 Blog
Who will win the competitive battle between P2P file sharing networks and iTunes over the long run and why?
Over the long run P2P would win the competitive battle over iTunes because it is a more flexible and adaptable network. In the last ten years, the music industry has tried to stop P2P but has failed because the protective measures like DRM’s can be broken. Furthermore, P2P serves a large population than iTunes. iTunes is restricted to Ipod’s or other apple applications, while P2P can be used by everyone. Additionally, P2P is free and offers a wider selection, while iTunes is more stable and easier to use. With that being said, I think P2P would win over iTunes. However, I think P2P and iTunes serve two different market segments. P2P is for people who are knowledgeable about computers and want higher quality, while iTunes users want easy access to files and are less tech savvy.
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Good thought about the two serving different segments...there is also the low vs. high morally conscious. As long as the two segments exists, P2P and iTunes we probably co-exhist. -Allison
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